MASC
Too many men are afraid of skincare and it making them any less of a man... well, it’s time to man up with MASC. We have created the most effective routine for all skin types, minimized it into a few easy steps, and created the perfect sanctuaries for men to experience them. Our ultimate goal is to create a skincare space where men feel not only welcome, but proud to endulge in the world of skincare. Doing 3 sets at the gym is macho, but 3 steps at the sink isn’t? MASC is here to prove that wrong.
SKINCARE BRAND / 2024
At the heart of MASC is our core skincare set: three simple, effective products that streamline your routine into just three minutes. This set includes a cleanser, an exfoliator, and a moisturizer—each designed to deliver maximum results with minimal effort. The cleanser features a circle icon, symbolizing the gentle cleansing of your pores. The exfoliator is marked with a star, representing its slightly rougher action to deeply remove impurities. Finally, the moisturizer is represented by a droplet, a nod to its role in locking in hydration and restoring balance. It’s skincare made simple, effective, and approachable— because that’s the MASC way.
*Online orders of the 3-step product set come with this MASC guidebook!
THE MANCAVE
Known as The Mancave: MASC has 3 unique storefronts in New York City, Los Angeles, and Chicago, each aimed at celebrating one of the 3 step’s in the MASC skincare routine. NYC’s bathhouse celebrates moisturizing your body. LA’s eatery highlights the importance of cleansing your body of toxins. Chicago’s bar and nightclub provides a place to exfoliate life’s pressures for a night.
MASC FLAGSHIP STORES
Branding Hospitality:
Tyler School of Art & Architecture
Instructors:
Angela Riechers & Courtney Spencer
