Your typical energy drink is artificial—Flow is the complete opposite. With all-natural ingredients working to give customers more than just an energetic buzz, Flow is the first ever natural energy drink. With ingredients like ginseng, matcha, and spirulina, one can guarantees that consumers will enter the psychological focus state of ‘flow’ within 30 minutes of drinking.

Its branding was designed to match the nature of the drink—minimalistic yet eye-catching, calming yet energizing, and subtle yet impactful. I designed these cans with the intention of drawing customers in the same way that other energy drinks do while still embodying the healthy nature of its ingredients.